Wellspire Medical
Delivering the highest quality of care to a growing community.
A cherished, community medical center faced steep competition and was determined to deliver excellent medical care to a growing population.
The Situation
Wellspire Medical was founded to deliver excellent medical service to the suburbs oouston. In a city that is infamous for urban sprawl, the doctors who launched the center wanted to deliver top-notch care to the communities outside of the congested city-center.
An esteemed reputation was built on decades of community service and superior patient care. Wellspire Medical was cherished and trusted as a tremendous local resource. But the area is home to the largest medical center in the world. As the city continued to expand, the demand for medical services grew and so did the competition.
The Mission
The medical care providers of Wellspire Medical are dedicated to personal care.
The Obstacles
The competition was big, well-established and powerful. Major hospital systems were moving into the suburbs bringing thousands of employees, tremendous resources and huge marketing budgets. Wellspire Medical needed to stand out among some of the largest healthcare institutions in America.
The Wellspire team prided itself on providing great, personal care without rush or commercialization. There was no need to promote. Until now. Suddenly, getting exposure was not only healthy, it was critical.
The Solution
Refresh the brand ID, build an all-new website, unite communications,se every form of viable media to connect and serve the growing community.
The Results
Wellspire Medical not only maintained their core business, they expanded. Thanks to united communications and multimedia marketing plan, their brand for more personal medical care continues to grow. They have added 3 new locations and additional services. The Wellspire Medical brand is not only respected by the community, it is quite alluring to medical care practitioners who want to deliver the highest quality, individual care for their patients.
