SLB
An industry leader overcomes global hurdles
One of the world’s largest energy service companies needed a boost.
The Situation
SLB projects are usually extremely complicated and thus, they produce some of the most advanced technology in the business. But even with the best tech, people weren’t buying it.
People were just used to doing things the way they always have. When failures can cost millions daily, the fear of trying something new is understandable. Despite having superior technology, we faced resistance. People simply weren’t convinced.
We needed to secure the buy-in from those on the front lines, scattered across the globe and often far from a traditional office. The challenge was to reach them, engage them, and convince them to embrace new products and services.
The Mission
Get the attention of very busy people and convince them to try and adopt a new service.
The Obstacles
The target audience is spread around the globe and rarely in an office.
Any delays or failures come with serious financial setbacks.
Reputations are on the line. People just don’t want to risk failure.
The Solution
Know your audience. Get their attention. Talk their language. Create a reaction.
We needed to connect with busy people working all around the planet and win them over. By using the right media and communicating in ways that show we understood them, we could compel them to try something new.
Through diligent research learned the questions, reservations, and goals of the target audience. Then we launched a multi-media campaign including videos, industry ads, posters, live conferences, and product promotions.
The Results
The new service line went from third in the market to first in a single year.
Expanding on that success, we began a relationship with SLB on a wide array of projects including product launches, branding campaigns, advertising promotions and professional conferences.
