COREWORKS
In a high-stakes field, a newcomer must shine.
Excellent engineering isn’t enough.
The Situation
CoreWorks knows its business. The company was founded by insiders who really understand the needs of the world’s energy companies. They specialize in large, cryogenic systems that are complex and costly. Although, the founders come with intimate knowledge, CoreWorks is a relatively new company and the potential customers tend to be reluctant to change.
To thrive in the fast-paced industry of global energy, you must provide cutting-edge tech, along with undeniable dependability, and world-class service.
We needed to convince buyers that products and services from this new company are far superior. With millions of dollars on the line and jobsites scattered all over the world, marketing needs to be very convincing.
The Obstacles
People tend to be reluctant or even, averse to change. CoreWorks was new to the field. We need to establish a foothold. In the energy industry, when production lines are flowing, mechanical failures can result in millions of dollars in lost production. That means engineers, accountants, and procurement professionals can be resistant processes that are not tried and true.
Being new company, all branding, advertising, and communications needed creation from the ground up.
The Solution
CoreWorks needed to come out of the gate looking like an industry leader and the brand needed to exemplify professionalism. A strategic plan for effective communications was built and all forms of media were created from scratch. Everything needed to be better than the competition. So, that’s what we did.
First, the Brand ID was refined, then a completely new website was constructed, then a full range of communications was created, including traditional print and digital media.
The Results
Boom! CoreWorks is experiencing record sales. New clients are onboard, and production lines are already expanding. Plus, a new service line has successfully launched, adding new revenue to a powerful portfolio. CoreWorks is now a global industry leader.
